All units must have a 1-pixel solid black border and an opaque background color. Margin/padding should be set to 0 from your document so that the creative sits flush to the edge of the page and the border does not exceed the unit's dimensions. Setting the CSS property "box-sizing" to "border-box" will ensure that an element's final size includes its border.
Consult with media planner as individual sites can have different restrictions.
Most Common Ad Formats
Desktop: 300x250, 728x90, 160x600, 300x600, 970x250
Mobile: 300x250, 300x50, 320x50
Animation length of 15 seconds is advised per IAB spec, however up to 30 seconds is commonly accepted by most publishers. Animation must not exceed 30 seconds. Once a user clicks to interact, animation length is no longer limited.
Clickthroughs must be implemented using eyeBuild.
Standard creative is limited to 300kb, Rich Media creative may be up to 2.2mb (uncompressed size, pre-zip)
Special formats (eg: expanding banners, pushdowns, interstitials/OTP) are automatically considered Rich Media. Please contact us regarding non-IAB special formats.
Any function or user interaction within an ad unit may be tracked. Please use eyeBuild to add appropriate tracking to interactions and/or playback milestones. The tracking event names and their associated IDs must be provided alongside the creative.
Backup images are not strictly required, but may be included for display in legacy browsers. Backup images should generally be 40kb, or 80kb for large format banners. (eg: 970x250, 300x600)
Creative Built for Other Platforms
Creative must be built to Eyereturn's spec. Creative built for other platforms may require revisions to be made useable by Eyereturn. This may incur additional fees and delays.
Information Required for Mobile Adserving
|For each placement on the media plan please provide:|
|Ad dimensions||Specify Sizes|
|Ad type||Standard, Expanding, Video|
|Mobile Device||iPhone, iPad, Android, BlackBerry, etc|
|Type of Adserving||Mobile browser or mobile app|
Naming Conventions & Delivery Format
Each individual creative unit should be compressed as a .ZIP, following this naming convention:
If a backup image is provided, it should not be included in the individual creative's .ZIP, but seperately, following the same naming convention.
For multiple creatives, follow the above for each unit, group all units together in a folder, and .ZIP the folder for final delivery.
Delivery to Eyereturn
Standard files required 6 business days prior to campaign launch
Rich Media files required 10 business days prior to campaign launch
File package must include:
- Published creative, all required assets
- Project files for editing
- Backup image (optional)
Include where applicable:
- list of tracking events (event names and corresponding IDs) as implemented with eyeBuild
For more in-depth information on industry standards, please refer to the IAB specifications