or at 416-929-4834
A Billboard is a large format ad 970x250 rich media unit. In its standard configuration, it may be treated as a normal rich media unit. Optionally, on sites which support a collapsing/expanding Billboard, it may feature a "close" button which collapses 100% of the Billboard, leaving a separate "Show Ad" button that will redisplay the ad on user click, with site content expanding and contracting around the Billboard's space.
Note: Creatives that do not meet the requirements of the sites may be rejected or may need to be rebuilt, which can cause last-minute delays.
Ad Unit Specifications
|Ad Format||File Size||Dimensions||Animation
(Unlimited upon user interaction)
|Billboard||2.2mb*||970x250||30 seconds maximum||Creative must contain 1-pixel border|
The above is based on IAB Specifications *larger files can be accommodated if required, contact us for details
Information for Media Planners
- Can this site accept Billboard creative?
- Does the site have a set of specifications prepared for Billboards?
- Can the site accept the optional show/hide Billboard configuration, in which the site’s content shifts?