Facebook Specs

Right-Hand Column

Right Column ads are a desktop only format. These ads most commonly appear in the right hand column of Facebook pages, but they may appear in other areas of the site

DESIGN RECOMMENDATIONS
File type: jpg or png
Image ratio: 9:16 to 16:9
Images cropped to: 1.91:1
Recommended resolution: at least 1200 x 628
Headline: 25 characters
Link Description: 30 characters
*Image must not be more than 20% text. You can check if your image is more than 20% text by using the Facebook Grid Tool

TECHNICAL REQUIREMENTS
Minimum Video Width in Pixels: 500
Aspect Ratio Tolerance: 1%
Minimum Video Ratio: 4:5
Maximum Video Ratio: 1.91:1
Maximum Video Duration in Seconds: 120
Maximum Text Length: 2200
Maximum Number of Hashtags in Text: 30

Newsfeed


DESIGN RECOMMENDATIONS
File type: jpg or png
Image ratio: 9:16 to 16:9
Recommended resolution: Upload the highest resolution image available.
Text: 125 characters
Image ratio: 1.91:1 to 1:1
Recommended resolution: at least 1080 x 1080
Headline: 25 characters
Link Description: 30 characters
*image must not be more than 20% text. You can check if your image is more than 20% text by using the Facebook Grid Tool

TECHNICAL REQUIREMENTS
Minimum Image Width in Pixels: 600
Minimum Image Height in Pixels: 600
Aspect Ratio Tolerance: 3%

Carousel Ad


DESIGN RECOMMENDATIONS
Minimum number of cards: 2
Maximum number of cards: 10
Image file type: jpg or png
Video file type: Supported file formats
Video maximum file size: 4GB
Video length: up to 240 minutes
Image maximum file size: 30MB
Recommended resolution: at least 1080 x 1080
Recommended ratio: 1:1
Text: 125 characters
Headline: 40 characters
Link Description: 20 characters
*image must not be more than 20% text. You can check if your image is more than 20% text by using the Facebook Grid Tool

TECHNICAL REQUIREMENTS
Aspect Ratio Tolerance: 3%

Video


DESIGN REQUIREMENTS
Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
Video File Size: 4GB Max
Video Captions: Optional
Video Length: 1 to 120 seconds
Text: Two rows of text will display
Video thumbnail images that consist of more than 20% text may experience reduced delivery

Notes about ad copy