Tips & Best Practices


CPU Usage

The complexity of animations, vector graphics, code-generated graphics/effects and detailed moving elements affect the number of calculations the CPU must make for each frame. Publishers may have, in addition to file weight guidelines, requirements for rich media advertisements that take CPU usage into account. Here are some common high CPU usage factors:

Use a framerate of 30fps or lower, following the IAB spec, and limit your use of CPU-intensive techniques and resources to ensure that your ad unit meets all necessary standards and runs as effectively as possible on a wide range of machines.


Creative Tips

If the objective is clickthrough

If the objective is user engagement